This role drives strategy for consumer engagement and brand positioning to achieve the ministry s revenue growth goals. Key functions within this role include oversight of strategic service line marketing, campaign development, local market execution and consumer brand engagement.
ESSENTIAL JOB FUNCTIONS
Develop an Omni-Channel annual marketing and service strategy in support of organizational strategy and objectives.
Direct implementation and execution of marketing plans to ensure marketing goals are met.
Collaborate with local markets to align marketing strategy and drive outstanding results.
Provide leadership in the development of joint venture marketing strategies, affiliations and partnership arrangements.
Provide leadership and support for the design, development and implementation of products and service lines.
Oversee and direct market research, competitor analyses and customer service and retention monitoring processes and initiatives.
Build, develop and manage marketing and customer service teams capable of carrying out needed marketing and service strategies.
Manage the marketing services department, including development and distribution of all marketing collateral.
Collaborate with the digital lead to support Omni-Channel marketing and ensure execution of integrated marketing programs.
This position manages a marketing team and is responsible for the performance management and hiring of team members.
Responsible for department budget, and media planning and purchasing.
Bachelor s Degree required. Master s Degree preferred
Minimum 7 years supervising others
Required Knowledge, Skills, and Abilities
Minimum of 7 years of experience supervising others
Demonstrated high level of strategic and analytical ability necessary to formulate short and long-range plans and evaluate data required; financial management experience.
Ability to prepare reports and communicate very technical information to be understandable to audiences that lack specific technical knowledge; strong presentation skills.
Demonstrated high level of interpersonal skills, tact, and diplomacy required to deal effectively with a wide variety of internal and external publics, and make effective presentations before groups.
Demonstrates assertive, effective one-on-one and group communication skills.
Preferred Knowledge, Skills and Abilities
Recent experience applying analytic and problem-solving skills to analyze large, complex and multi-dimensional data sets.
Experience associated with health care data analysis preferred.
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.